15+ years experienced arts and design professional with a BA in advertising and graphic design from Beckmans College of Design.
Versatile and experienced freelance creative skilled in art direction, design, advertising and branding & identity – design, art and tech are the three loves of my professional life.
Driven by curiosity and love for visual communication. Described by people around me as: Solution-oriented. Calm. Warm. Social. Empathic and Creative.
Don’t hesitate to reach out if you have any questions. I’m interested in anything from smaller quick projects to more complicated design work.
As a versatile and experienced freelance creative, I bring over 15 years of experience in art direction, design, advertising, and branding.
I hold a BA in advertising and graphic design from Beckmans College of Design and have worked with a wide range of clients and mediums throughout my career. Whether in agencies or as a freelancer, I prioritize curiosity and empathy as key drivers of impactful design.
Currently employed at tätatät.
Experience
Education
Comfortable in
Awards
My work history
2005–2009
Started as a Studio Assistant at my first creative employer – King, an awarded creative advertising agency . I had a great time and learned a lot working with some of Sweden's most talented creatives. When I left King I had the role as a junior AD working with art direction, conceptualizing ideas and design.
2009–2012
With a growing appetite for learning and experimenting more I enrolled at the Visual Communications program at Beckmans College of Design. I enjoyed my time there experimenting and working in all types of media, competing in advertising competitions and working closely with the fashion students.
2012–2016
Once I graduated from Beckmans I started to freelance and one of my first clients was Family Business, a creative ad agency. They went from being a client to an employer. I worked there with Absolut Vodka as my main client, creating limited bottle designs and global campaign concepts.
2016–2019
Ready for new experiences I started to freelance again as an AD and designer.
I worked with supporting agencies and companies with all types of visual work. With a wide array of clients and projects.
I made package design, 3d mockups, websites, logotypes and graphic identities, concept developments, animations, film and editing, photo retouching, flyers, posters and all types of sale material, design of business memorandums and pitch decks etc.
Working with agencies as SFB, Frankenstein, Le Bureau, PJADAD, Acne Agency, River and brands like Absolut Vodka, Malibu, Mazda, Lazy Layer, Pepins, Le Cord, Oskar Linnros, ZoundIndustries, Acne Studios.
2019–2020
After a time of freelancing I teamed up with Christian Swedmark and started creating brand new business concepts and models under the name Supermarket Agency.
Then… the corona pandemic hits the world and a lot of the projects and business ideas are set on pause.
2020–2021
Appealed by the combination of fashion communication and tech, I decided to join a startup named Popswap, an app made for fashion interested people to connect and swap clothes. I worked as a full-stack designer and chief-design-officer responsible for everything visual as well working with strategic decisions for the brand and company. Work ranged from product design, building investor pitch decks, business and marketing strategy and producing material for campaigns, events, so-me, press kits etc.
2022
After an educational and intense time building and working with startups I started working as an Art Director and Designer at branding agency tätatät.